Every dog owner has a tablet story. The dog who can spot a pill hidden in cheese from across the room. The chew that gets carried off, buried, and never seen again. The daily negotiation that turns a five-second job into a five-minute one.
If you’ve ever thought there must be an easier way, you’re not alone.
It’s exactly why our supplements come as powders.
Scoop. Sprinkle. Done.
The right supplement is the one you’ll actually give
Tablets and chews work well for lots of dogs, and there’s nothing wrong with them.
But a daily supplement only fits into your life if it’s easy to give, day after day, on a rushed weekday morning as much as a slow Sunday.
We all know how difficult it can be to remember our own supplements, so when giving your dog’s turns into a wrestling match, it’s much harder to stick with.
That’s the thinking behind our range.
Getting the ingredients right is only part of the job. We also wanted a format that slots easily into real life.
What “scoop, sprinkle, done” looks like
Our powders are fine, vegan-friendly and designed to mix into your dog’s usual meal.
You measure out the right amount based on your dog’s weight (the guide is on the pack), mix it into their food, and that’s it.
No pills. No hiding. No fuss. It’s good stuff without making a meal of it.
How algae oil becomes a powder
There’s a little more going on inside that scoop than meets the eye.
It starts with microalgae, sustainably grown and naturally rich in Omega-3. The algae oil is carefully extracted, then specialist technology transforms it into a stable, free-flowing powder: a dry, scoopable ingredient we can combine with other carefully selected ingredients in our formulas.
And that’s quite a clever bit of science.
Omega-3 oils are naturally vulnerable to oxidation. Microencapsulation creates a protective barrier around the oil, helping protect those valuable fatty acids and maintain their stability over time.
All that clever stuff happens before it gets anywhere near you. By the time it reaches your dog’s bowl?
Scoop. Sprinkle. Done.
Why the powder matters
We like it for two big reasons.
First, it’s practical.
You can measure it, mix it and add it directly to your dog’s normal food - no tablet negotiations to start the day.
Second, our powder technology helps with stability.
Microencapsulation helps protect the Omega-3 from oxidation, helping preserve its quality and stability over time.
So the powder isn’t just about making life easier. There’s some pretty clever science behind the scoop too.
Making it a habit
The easiest routines are the ones that hang off something you already do.
Most of us feed our dogs at roughly the same times every day, so mixing a scoop into that meal means there’s nothing particularly new to remember.
Keep the scoop with the food, add it as you serve breakfast or dinner, and it quickly becomes part of the routine.
Dog food. Scoop. Dinner. Done.
And if tablets and chews already work for you?
Then carry on.
Different dogs and different households need different things. We’re not here to start a fight with the humble tablet.
We aim to offer another option for the days, or the dogs, where a pill turns into a performance, or for when what you’re used to just isn’t working the way you need it to.
Different to what you’re used to. Deliberately.
Tablets and chews might be what you’re used to seeing on the shelf.
We chose powder because it gives us the format we wanted: easy to measure, easy to mix and easy to make part of an everyday routine.
And because that format lets us do something rather clever with our algae-derived Omega-3 too.
Scoop. Sprinkle. Done.
Quick-fire questions
Do I need to change my dog’s food?
No. Our powders are designed to mix into their usual meal, whether that’s dry food, wet food, or raw.
No. Our powders are designed to mix into their usual meal, whether that’s dry food, wet food, or raw.
Is it vegan-friendly?
Our powders are vegan-friendly. We skip the fish and go straight to the source.
Our powders are vegan-friendly. We skip the fish and go straight to the source.
Can I use more than one product?
Yes. Our supplements can be used together, and they’re designed for everyday use so that you can support more than one area of your dog’s wellbeing as part of their daily routine. Always follow the feeding guidance on the pack. And if you’re not sure, ask.
What’s in it besides Omega-3?
Each formula pairs algae-derived Omega-3 with other carefully selected ingredients for its particular purpose, from joint support and skin and coat health to digestive support.
Each formula pairs algae-derived Omega-3 with other carefully selected ingredients for its particular purpose, from joint support and skin and coat health to digestive support.
Explore the range in our guide: Three needs, one simple routine.
A few honest notes
Powder isn’t a shortcut around your vet.
Supplements are not a substitute for veterinary care, and they don’t replace a balanced diet.
If your dog seems unwell, appears to be in pain, or you’ve noticed a change in their behaviour, skin, digestion or mobility, please speak to your vet.
And always follow the guidance on the pack for how much to give and how to store it.
We take your dog’s wellbeing seriously - we really do give a fluff.
Goodness today for everything ahead.